About Us


"Welcome to Vero Uomo, it is a pleasure for me to share with you our tradition of excellence.
We provide one-to-one service, guiding you to comfortable and practical outfits and accessories, suited to every occasion. I will personally make sure that every item you select is tailored to fit you perfectly. Feel free to come to our shop and discover our extensive Made to Measure Program. In the hands of our expert Italian tailors, you will receive not only the best fit possible, but also the opportunity to customize every detail of our finest clothing and casual luxury, outerwear and leather."

Walk into VERO UOMO (Italian for "True Man") for the first (or 30th time), and you'll realize the
moment you're greeted by owner Mario Roselli and his sales staff that you've entered a unique men's
store. Boasting high-quality brand names like Brioni, Pal Zileri and Zanella, along with an elite
selection of sportswear and the store's own upscale private shirt and tie label (also Vero Uomo), the
shop exudes an Italian vibe when it comes to the clothing, but a decidedly down-home American
touch with regards to customer service. We sat down with Roselli to find out just what makes his store
—celebrating its 10 year anniversary in December— stand out from the crowd.


Read the articles dedicated to Vero Uomo by The Pinnacle Magazine, Autumn 2008

Excerpts from Vero Uomo's Selection and Service is Second To None, by Robert Haynes - Peterson